Founder Profile & Professional Hub

I build businesses and digital systems. Then I make them practical.

I’m Luis Pascual — a Dominican entrepreneur, digital business builder, customer experience leader, and founder of Arawak Marketing. I turn ideas into clear offers, organized systems, useful websites, and businesses built to operate in the real world.

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Building digital businesses since 2017VisionBody ManagerCustomer Service + Sales + Tech SupportArawak Marketing, AI & business systems
Luis Pascual professional portrait
Entrepreneur. Builder. Customer Champion.Focused on building practical companies, digital systems, and customer experiences that create real value.
What this site is

A clear look at the experience, ventures and systems behind my work.

This site gives partners, clients, collaborators and employers a direct view of my professional background, the ventures I am building, how I solve problems, and where I can contribute.

Operator

Customer experience under pressure

My current full-time role is Assistant Manager of Customer Service at VisionBody, handling calls, escalations, troubleshooting, cancellations, returns, exchanges, and process-sensitive decisions.

Builder

Building digital businesses since 2017

My work spans digital marketing, ecommerce, websites, customer systems, AI-assisted workflows, Arawak Marketing, and the ongoing development of Caribbean PowerTech.

Strategist

Practical, systems-driven execution

I study proven business and marketing frameworks, then adapt them into practical systems that fit the customer, market, budget, and real operating constraints.

2017Digital business journey
7+Customer service experience
3Core lanes: business, systems, customers
DRBuilt from República Dominicana
Luis Pascual personal portrait
NameLuis Pascual
BaseSosúa, Puerto Plata
Current roleVisionBody Assistant Manager
Primary focusBusiness building + customer experience
The through-line

I learned business from both sides: the customer and the operation.

Customer service taught me what happens when promises meet reality. Sales taught me how people decide. Digital marketing taught me how attention becomes action. Entrepreneurship taught me that ideas only matter when they become systems that work.

Support foundation

Technical support, case management, email management, appointment setting, customer relations, and real-time problem solving across companies like Samsung, Brother, Hot Topic, and call center environments.

Sales and communication

Phone sales and customer acquisition trained me to listen, explain clearly, handle objections, and understand the difference between pressure and persuasion.

Marketing and entrepreneurship

Since 2017, I’ve studied and tested digital marketing, ecommerce, dropshipping, content, email, funnels, websites, social media, SEO, and practical AI-assisted workflows.

Featured lanes

Where my experience and ventures connect.

analytics dashboard
Current Role

Customer Experience Leadership

Escalation handling, troubleshooting, support systems, customer retention and decision-sensitive communication.

marketing analytics
Business Thinking

Business frameworks and systems

Framework-based thinking influenced by direct-response marketing and funnel strategy.

professional work
Projects

Ventures, projects and builds

Arawak Marketing, Caribbean PowerTech, website systems, ecommerce experience, and business development.

Have a project, idea or opportunity worth building?

I’m open to strategic collaborations, business opportunities, customer-experience projects, advisory work, and partnerships worth building.

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