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About Luis

Built through service, pressure, experimentation and persistence.

My path combines customer operations, sales, technical support, digital marketing, entrepreneurship and the determination to build useful systems from the Dominican Republic.

Luis Pascual
NameLuis Pascual
Based inDominican Republic
FounderArawak Marketing
FocusBusiness + systems + customers
My perspective

Practical business building starts with understanding people.

I built my professional foundation in customer service and technical support, where every promise is tested by a real customer and every weak process becomes visible. That experience shaped how I approach marketing, websites, offers and business systems.

Customer-first operations

I understand escalation handling, troubleshooting, retention, documentation and the responsibility that comes after a sale.

Entrepreneurial development

Since 2017 I have studied, tested and built across ecommerce, websites, funnels, marketing, AI-assisted workflows and digital services.

Current ventures

I am building Arawak Marketing as the service and growth agency while continuing the longer-term development of Caribbean PowerTech.

What I value

Clarity over hype

Good business should make the offer, process, expectations and next step understandable.

How I work

Systems over improvisation

I prefer repeatable processes, documented decisions and tools that reduce confusion.

What matters

Execution over theory

Ideas earn value when they become something people can use, trust and benefit from.

Want to understand the work behind the profile?

Explore my experience, projects and the systems I use to turn ideas into practical execution.

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